Creative Arts students attend presentation

posted Mar 11, 2014, 10:16 AM by   [ updated Mar 12, 2014, 9:12 AM ]
On Wednesday, March 12 at 10:30am, Living Arts College had a special guest speaker, Scott Burkhead, presenting to students on the importance of branding.  Scott is the recent recipient of the Silver Medal Award from the American Advertising Federation Raleigh-Durham.  All creative students on campus were required to attend.  Scott has nearly 30 years of marketing and advertising expertise in Consumer Goods and Services, and Business to Business marketing, with specific experience helping companies and brands find actionable ways to differentiate themselves from their competitors.  Scott created BBG in 2009.  Formerly a founding partner of RBW, Scott served as co-CEO and chairman during that agency's meteoric growth to become the largest independently owned integrated marketing agency in the Southeast.