Informative guest speaker in Living Arts class

posted Aug 8, 2013, 6:45 AM by
Living Arts College students in instructor Mark Smith's BU211 class (Promotions and Industry Relations) were honored with a special guest speaker.  Lori Douglass, a senior copywriter at Capstrat (, spoke to the class about creative brief development - - the process, the expectations, and the outcome. Lori was very thorough when she walked the class through two Capstrat projects (Raleigh Brew and Blue Cross-Blue Shield) from concept to finish.  Students were given great insights into the creative process with its challenges and rewards.