Instructor Mark Smith's BU211 Promotions and Industry Relations class recently finished a project focused on direct marketing. Two students, Ms. Hayley Johnson and Ms. Morgan Andrews,
(pictured, left) knocked it out of the park. Mr. Smith had given students options of different
businesses (all contrived by him), and students were to create a direct
marketing plan and execute a prototype promotion to go with it. Hayley and Morgan focused on Macabre Morsels with their description being: "A special effects artist and a
pastry chef have joined forces to create 'Macabre Morsels', a business offering
up grotesque monstrous tasty tidbits…fiendishly delectable cookies &
treats." They also included a very impressive ad
campaign for "The Knot" a bridal magazine (with fall out cards), an
actual cake designed as their "prototype display", and yummy samples they
would hand out to conventions and on the street outside of their
(fictional) shop. They also created some very inventive package designs for samples as well as a great slogan, "Love Never Dies." Extra kudos to Morgan and Hayley for their impressive work and creative success! |
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