Living Arts students "wow" their class

posted Nov 21, 2013, 6:14 AM by
Instructor Mark Smith's BU211 Promotions and Industry Relations class recently finished a project focused on direct marketing. Two students, Ms. Hayley Johnson and Ms. Morgan Andrews, (pictured, left) knocked it out of the park.  Mr. Smith had given students options of different businesses (all contrived by him), and students were to create a direct marketing plan and execute a prototype promotion to go with it.  Hayley and Morgan focused on Macabre Morsels  with their description being:  "A special effects artist and a pastry chef have joined forces to create 'Macabre Morsels', a business offering up grotesque monstrous tasty tidbits…fiendishly delectable cookies & treats."  They also included a very impressive ad campaign for "The Knot" a bridal magazine (with fall out cards), an actual cake designed as their "prototype display", and yummy samples they would hand out to conventions and on the street outside of their (fictional) shop.  They also created some very inventive package designs for samples as well as a great slogan, "Love Never Dies."  Extra kudos to Morgan and Hayley for their impressive work and creative success!