Triangle ADfed presented Bill Oakley, advertising guru with a pedigree that includes:

Former Chief Creative Officer in the McCann Worldgroup, over 100 global awards including Cannes Lions, One Show, D&AD, National EFFIE’s (also judge),Communication Arts (also judge), creator of one of Ad Age’s “12 Ads That Changed Super Bowl Marketing," and currently he is at the University of Utah starting the ADTHING: “The ad agency staffed by students. Run by pros.”

Bill’s talk centered around “Let’s all be Cows.” The theme focused on how to “Tell a Story” to win the hearts and minds of your audience. He went through a series of historical ads that used story to elevate a product and captivate the audience. An important aspect of the talk was laid out in 10 elements that make ads unforgettable. My favorite line from Bill’s presentation was “write with your head and it will say something, but write with your heart and it will mean something”

This presentation was certainly memorable and educational. All the students that were able to be there felt moved by Bill’s wisdom and insights.